- SEO Strategy
- Website Optimization
- Data-Driven Content Positioning
Helping Timberroot’s Story Take Root Online
Timberroot Rustic Retreats is a collection of cabins, tiny homes, treehouses, and unique outdoor stays tucked into some of Tennessee’s most peaceful landscapes. Their properties offer comfort, charm, and a deep connection to nature.
But their digital presence wasn’t delivering the visibility or bookings they deserved.
Although their experience on the ground was exceptional, online they were hard to find. Their website had strong potential but lacked:
- Search-optimized structure
- High-quality, targeted content
- Proper conversion pathways
- Visibility for high-value keywords
Timberroot wanted to reach more travelers, improve organic traffic, and increase bookings —
without rebuilding their entire website.
The Solution
We developed an SEO strategy and optimization plan designed to elevate Timberroot’s visibility, improve conversion pathways, and connect more travelers to their properties.
A Comprehensive SEO Strategy
We began by re-architecting their existing website’s structure, keyword targets, and internal linking to support clearer discovery across all property types and locations.
This included:
- Keyword research across the Tennessee travel and glamping landscape
- Structural SEO improvements to category pages
- On-page optimization across high-value property pages
- New content development for search-driven articles
- Improved internal linking pathways to drive authority
A Treehouse Landing Page & Facebook Campaign
One of Timberroot’s most popular options — their treehouses — wasn’t getting the visibility it deserved.
We designed and developed a Facebook campaign-specific landing page that:
- Targeted “treehouse rentals Tennessee” and related high-intent searches
- Created a visual, emotionally compelling experience focused on this offering
- Drove conversions through clearer calls to action
- Strengthened their position in a highly competitive search niche
Conversion Optimizations
Visibility means little without bookings.
We refined key elements across their site to guide users from browsing to reserving:
- Stronger calls to action
- Clearer property pathways
- Updated descriptions for search intent + user clarity
- Consistent, trust-building visual cues
The Results
Timberroot quickly saw measurable improvements across traffic, visibility, and conversions.
We doubled their monthly traffic from ~2,500 to over 5,000 visitors in under six months.
Top Rankings & Increased Visibility
Within 5 months, Timberroot reached Top 3 rankings for qualified key terms — including several competitive travel queries — and began seeing steady organic bookings tied directly to SEO improvements.
A Stronger Digital Foundation
- Greater visibility across Tennessee travel searches
- A high-performing treehouse landing page
- More consistent bookings from organic traffic
- A scalable SEO foundation that continues to grow
Revenue Potential
With improved visibility and conversion flow, Timberroot’s estimated revenue from SEO-driven users increased by ~85%, with projected monthly gains of $6,500 to $10,000.