- Website Design
- Mobile Responsive Design
- Content Development
- Usability Optimization
From Overwhelming to Organized: A High-Performance Redesign
Nova National, the U.S. sales and distribution office for Formica® and Trespa®, needed a website that clearly communicated who they are and the premium architectural materials they provide. Their previous site was text-heavy, unclear, and difficult for architects, designers, and procurement teams to navigate.
Product information felt scattered. Their sustainability credentials weren’t showcased. And the overall experience didn’t match the high-end, specification-focused work they do in laboratories, commercial buildings, and façades across the country.
They needed a clean, modern website that:
- Clarified their identity in a highly technical industry
- Organized complex product categories in a simple, intuitive way
- Highlighted Trespa’s global sustainability story
- Built credibility with architects and decision-makers
- Supported education, specification, and sales
The Solution
We redesigned the Nova National website from the ground up, creating a polished, architecture-forward digital experience built on clarity, structure, and purpose.
Clear Messaging for Technical Audiences
We rewrote and reorganized their content to ensure users quickly understand what Nova National offers and how their materials fit into real projects. The focus: clarity, credibility, and ease.
Product Architecture That Makes Sense
Each product line — from exterior façades to lab-grade surfaces — now has its own logical pathway. Users can browse by application, performance level, or brand, making technical details far easier to find.
A Dedicated Sustainability Hub
We built a sustainability page that elevates Trespa’s environmental standards, certifications, and approach to responsible manufacturing — a key priority for architects and builders.
A Modern, Purposeful Design
Clean lines, strong structure, and a restrained, architectural aesthetic give the site a premium feel that matches the quality of the products Nova represents.
The Results
A Website Built for Growth
The final result is a site that guides users effortlessly from exploration to specification, supports Nova’s sales and distribution workflow, and properly positions the company as a trusted U.S. resource for high-performance materials.
Increased Traffic
Traffic has increased by 375% since launch in August 2025 (3 months).
Increased Engagement
On-site user engagement has increased by 280% since launch.