High performance websites and digital marketing for wellness and senior living.

  • Website Design
  • Basic SEO Optimization
  • Mobile Responsive Design
  • Content Development
  • Usability Optimization

From Scattered History to a Legacy That Lives Online

Boyd Epley — founder of Husker Power, pioneer of modern strength & conditioning, and one of the most influential figures in athletic performance — needed a website that finally captured the scope of his life’s work.

Before this project, there was no centralized digital home for Boyd’s story. His history, achievements, innovations, and decades of influence were scattered across PDFs, articles, and memories. There was no clear way for athletes, coaches, or organizations to understand his contributions, request him for speaking engagements, or explore the evolution of strength & conditioning through his leadership.

Boyd needed a site that:

  • Organized 50+ years of history into a clear, compelling narrative
  • Made large historical documents (timelines, PDFs, archives) accessible and easy to navigate
  • Presented his legacy with professionalism, respect, and accuracy
  • Offered a simple way to book him for consulting or speaking
  • Preserved his story for future generations of coaches and athletes

The challenge was to build a modern website that honored a historic career — and presented it with clarity, impact, and authenticity.

Boyd Epley

The Solution

We designed and built a polished, narrative-driven website that brings Boyd Epley’s legacy to life, pairing thoughtful design with deep content organization.

Boyd Epley website home page

A Digital Home for a Historic Career

We transformed decades of documents, awards, timelines, and stories into a cohesive structure, making Boyd’s impact easy to explore for anyone — from young athletes to longtime coaches.

Interactive Timelines & Clear Content Architecture

Instead of overwhelming users with dense documents, we created intuitive pathways through each era of Boyd’s work:

  • Husker Power Beginnings
  • The NSCA Era
  • Strength & Conditioning Evolution
  • Influence on Modern Training

Users can move through the history in a clean, digestible format, with downloadable PDFs for deeper exploration.

A Professional Platform for Speaking & Consulting

We integrated a clear booking pathway where organizers and teams can request:

  • Speaking engagements
  • Conference presentations
  • Interviews
  • Advisory support

Each request routes through a tailored form with dynamic fields that adapt to the user’s needs.

Design That Matches the Man Behind the Legacy

The site blends a bold athletic aesthetic with a respectful, archive-inspired design. Strong typography, clean structure, and carefully chosen imagery support the historical content without overshadowing it.

The Results

A Legacy Preserved — and Easy to Explore

The final website gives Boyd something he’s never had; a modern, accessible, beautifully structured digital home that celebrates his life’s work and ensures his story continues to inspire coaches and athletes for years to come.

Increased Traffic

  • Boyd’s site saw an immediate increase in traffic, within the first 10 days post-launch
  • A site which previously had no traffic, is now up to
    • 9K impressions in search
    • 125% increase in visitors per month

New Leads

Conversion forms, which didn’t exist before, are already collecting new leads with a 4% conversion rate in the first month